Find Out How Many Jobs You're Losing to Slow Follow-Up.
Quick answer
The Follow-Up Audit Guide is a free walkthrough for HVAC, plumbing, electrical, and roofing companies. It covers the five follow-up moments where booked jobs get lost and helps you pick which leak to fix first.
What the guide covers
- How to count the leads nobody responded to at all
- How to measure time from lead to first human contact
- Where quotes go quiet and what to send instead
- How to spot no-shows nobody tried to reschedule
- How to rank the five leaks by money lost
Why response time gets misquoted
The famous five-minute rule comes from a 2007 InsideSales and MIT study of six companies, and it measured contact and qualification, not closed sales. A 2011 Harvard Business Review audit of 2,241 US companies found 23 percent never responded to a web lead at all and the average responder took 42 hours. Both numbers matter, and they answer different questions.
How to use the guide
Work through it once with real numbers from the last 30 days. Estimates beat blank spaces. Fix the largest leak before touching anything else.
Common questions
How much does the Follow-Up Audit Guide cost?
Nothing. The guide is free.
How is the guide different from the Missed-Call Audit?
The guide is a self-run walkthrough of follow-up. The Missed-Call Audit measures one week of your call path and costs $350.
How long does it take?
About 30 minutes with your CRM and phone records open.